![]() ![]() Search engines don’t rank websites, they rank web pages.Google doesn’t have a straightforward algorithm and SEO isn’t a simple matter of following a standard set of SEO rules.Every law firm requires a slightly different SEO strategy because it has unique goals.SEO for lawyers is a process of optimizing a website so that specific web pages appear to people who search for them.When it comes to earning these top spots, consider the following fundamentals of SEO: The goal of law firm SEO is to help you acquire some of the most highly coveted spots on the board unlike PPC or LSAs which can be purchased, the top spots of the organic search results have to be earned. The more places you appear in the top results of Google, the better the chance someone will land on your property (your law firm’s website). There are different types of “properties” you can invest (time and/or money) in: Google Business Profiles, Google Ads, organic search results, etc. Think of the search engine results page (SERP) as a Monopoly board. Increasing your firm’s visibility on the web is a little like the game Monopoly. Bing takes the second spot capturing just 3% of internet searches.Ĭonsidering these numbers, it’s no surprise why “Google it” has become synonymous with “look it up.” It’s also why most SEO experts closely follow Google’s lead when it comes to site optimization - rank well with Google and your law firm will grow, it’s that simple. As of November 2022, a staggering 92.2% of all searches conducted across all search engine providers were performed on Google. It’s important to note that Google isn’t the only search engine, but the internet giant dominates the search market. Throughout this guide, you will hear us talk about optimization strategies as they relate to Google’s best practices. If you do it right, utilizing SEO for attorneys can help potential clients choose you before noticing another firm. Search Engine Optimization is especially important for lead generation in competitive markets. SEO can help you or, if it’s something your competitors leverage while you ignore it, SEO can hide you. And attorney websites below the 10th spot? Expect a click-through rate (CTR) of less than 1%. Studies show that the top-ranking site on the first page of Google’s results gets 10x more traffic than a site in the 10th spot. The percentage of people who click on a link decreases the further down the results page the link appears. You will either appear in the search results for their keywords…or your competitors will. Well, technically they’re looking for anyone who can help them with their legal problem. You want to connect with specific people, right? These people are looking for you, too. SEO for lawyers can make the difference between people finding and retaining YOU or hiring your competitors instead. Search engines are often the top source of traffic for law firm websites. It sounds simple, but search engine optimization cannot be reduced to a generic strategy. SEO encompasses a suite of strategies that can be employed to ensure your website is accessible and easily understood by search engines with the goal of increasing your website’s visibility for potential customers. However, whether you go it alone, or decide to go with an agency, this guide will help you to understand the fundamentals of SEO for a law firm and how to implement them on your website. We know how to get results for your firm, which is why we’re the only legal marketing agency to offer a guarantee with our Advanced plan: your site will rank in the top 10 results in Google for 10 search phases within three months or you pay nothing more until we deliver. Omnizant helps growth-focused law firms rank higher in search engines and generate more leads with efficient, accessible, captivating law firm websites and strategic digital marketing services. You can also hire a digital marketing agency like Omnizant to do it for you. It’s about understanding and applying the key principles of Search Engine Optimization. SEO is more than just ticking items off a list. We’ll teach you how to succeed with SEO by learning to strategize like a marketer. ![]() If you decide to tackle SEO for your firm’s website, this guide is a great place to get started. We know that not everyone reading this SEO guide will be ready to hire an agency-and that’s fine. You don’t have to be an expert to improve a site’s SEO.Basic SEO can be a huge benefit to all firms.Search Engine Optimization can get complicated.Before we dive in, there are three things you should know about SEO for lawyers: ![]()
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